Promise one concrete resource
Make the welcome screen specific: what the visitor gets and what problem it solves.
Template
Lead magnet funnel template.
A lead magnet should do more than trade a PDF for an email. Use one or two segmentation questions to personalize the thank-you page, email sequence and sales follow-up.
Checklists, guides and templates
Newsletter acquisition from paid traffic
Free audits or calculators
Low-friction top-of-funnel campaigns
Funnel map
The structure behind the template.
The page should make the user feel they can clone a working structure, not assemble a form from scratch.
Ask one segmentation question
Role, stage, pain or goal is enough to make follow-up more relevant.
Collect email
Keep the contact step light unless a sales team will call immediately.
Deliver instantly
Use the ending CTA to send the visitor to the resource and trigger the email follow-up.
Question stack
Suggested fields, arranged for momentum.
01
Primary goal
02
Current stage
03
Email
04
Optional name
Tracking
Attribution follows the lead.
UTM
CAPI
CRM
- Capture UTM source, medium, campaign, term and content on landing.
- Store gclid and fbclid with the final lead record.
- Send a deduplicated Meta Lead event after submission when consent allows it.
- Forward answers and attribution to your CRM via webhook.
Frequently asked questions
How many questions should a lead magnet ask?v
Usually one or two before email. More questions only make sense when the resource is personalized.
Should I ask phone number?v
Only if a sales follow-up is expected and clearly disclosed. For pure content, email is usually enough.
Clone the structure and launch your version.
Start from this template, connect your tracking, and publish the funnel before your next ad test.