Ask property type
Apartment, house, land or commercial property changes the follow-up script.
Template
Real estate seller leads funnel template.
Seller lead campaigns need more than a contact form. This funnel captures property context, location, selling timeline and motivation so agents can prioritize the most serious opportunities.
Real estate agents
Property valuation campaigns
Seller lead ads
Local Google and Meta campaigns
Funnel map
The structure behind the template.
The page should make the user feel they can clone a working structure, not assemble a form from scratch.
Capture area
Location determines whether the lead is serviceable and which agent should call.
Measure selling timeline
Now, 3 months, 6 months or just curious should route differently.
Collect contact last
Once the visitor has described the property, the contact step feels natural.
Question stack
Suggested fields, arranged for momentum.
01
Property type
02
Area or ZIP code
03
Estimated property value
04
Selling timeline
05
Reason for selling
06
Name, email and phone
Tracking
Attribution follows the lead.
UTM
CAPI
CRM
- Capture UTM source, medium, campaign, term and content on landing.
- Store gclid and fbclid with the final lead record.
- Send a deduplicated Meta Lead event after submission when consent allows it.
- Forward answers and attribution to your CRM via webhook.
Frequently asked questions
Should I ask for the exact address?v
Only if you need it for valuation and your privacy notice makes that clear. Area or ZIP code is enough for first qualification.
What is the most important qualifying question?v
Selling timeline. It separates active sellers from people who are only curious.
Clone the structure and launch your version.
Start from this template, connect your tracking, and publish the funnel before your next ad test.